I've selected 10 marketing books every founder or business owner should read at least once. There'll be a few 'obvious' choices, but also a few less famous, but nonetheless awesome and actionable books.
The landing page tagline is THE most important copy on your website. Your audience has to understand within seconds what you do, how you do it and how they will benefit from it. It should be uplifting, motivating and should spark a desire. Today, I've analyzed the landing page tagline of a German-based habit tracking app called 'Habyte'.
A USP determines your recognition and differentiation factor from other competitors! That USP or differentiation factor plays a big role in how you promote yourself or your product and influences your value proposition and pitch. Learn how!
It's been exactly 2 months since I started my own business and this is what I have learned so far.
You don't need multiple brands (it never works & isn't authentic, because there's only ONE YOU), you only need to know which skills and strengths to highlight in what scenario.
LinkedIn Stories are 20seconds long. On average, that's the maximum amount of attention we invest in something before we decide whether it's interesting and worth our attention or not. That being said, if you want to promote and market yourself, you have to make these 20 seconds count. Here's 5 ideas how you can do that.
Melanie is a brand strategist for startups and author of the book 'Unique - 6 Simple Steps to Creating a Highly Effective Personal Brand'.
Over the past 6 years she has developed marketing and brand strategies for multiple startups ranging from small fin-techs to giants like Tesla.
Today she's teaching founders and business owners how to position themselves and their businesses strategically for success.
Connect with her on LinkedIn orTwitter